19 Ergebnisse.

The African business environment provides many opportunities and challenges. Success depends on the ability to quickly see the opportunities and the courage to face the challenges. Successful African entrepreneurs are best described as "doers" rather than "dreamers". They are action-oriented people who look far ahead into the future, and treat mistakes and failures as temporary setbacks on the way to accomplishing their goals. Above all, they ...

This book seeks to explore the managerial challenges that foreign executives may experience in Ghana from a cultural perspective. It also provides current and future executives with some guidelines for coping successfully within the Ghanaian environment. The discussions in this book are predicated on the understanding that foreign executives may experience some tensions between the Ghanaian culture/management practices and the values and polic...

This book narrates stories of Ghanaians that have successfully grown their businesses and have made a notable contribution to society as business people. It also provides guidelines that can help businesses succeed in Ghana and offers insights into some of the challenges that are likely to be faced.

Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizatio...

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Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies, as well as knowing, assessing and managing your customers. The book provides important tips on raising the customer orientati...

Policy makers and scholars consider private enterprise development as one of the most promising avenues of economic growth in Africa. To grow, enterprises must improve the efficiency and effectiveness of their operations, often through internationalisation. It is generally believed that internationalisation enhances the technological and managerial capacities of firms and also helps them to leverage other types of resources not immediately ava...

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Private Enterprise-Led Development in Sub-Saharan Africa provides a novel theoretical and conceptual model to guide research into Africa's economic development. It endorses the view that private enterprise-led growth will help reduce poverty since it strengthens individuals' capacity to care for themselves and their families.

There is little written by Ghanaians to help foreigners understand their culturally prescribed rules of behaviour. This fascinating book offers an introduction to the Ghanaian people and is of use to visitors to Ghana, and those interested in the country and its culture. It covers geography and demography, political history, the economy, religions and customs, institutions and ceremonies that take place at different stages in life, underlying ...

Thesis without Tears - A Guide for African University Students is written for university and college students in Africa who are looking for guidelines for writing a good thesis. It describes some of the most influential methods in social science and speaks directly to students without any prior knowledge of project work. Written in a simple, straight-forward and a highly engaging style, the book takes the reader through the essential features ...

Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses have considered useful in different operational contexts. It brings...

Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizatio...

The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "in-action" - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions....

International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic respon...

International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic respon...

If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the insight you are looking for. The contributors are scholars from diverse backgrounds - engineering, business management, sociology and communication. A common theme resonating in all the nine chapters of the book is the benefits of collaborative leadership in management. The authors have presented an...

If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the insight you are looking for. The contributors are scholars from diverse backgrounds - engineering, business management, sociology and communication. A common theme resonating in all the nine chapters of the book is the benefits of collaborative leadership in management. The authors have presented an...